SMS Panel
Send Smarter. Track Every Message. Grow Faster.
Bulk Send
Contact Groups
Scheduling
Analytics
SMS API
Automation
Segmentation
All Networks
What's Inside:
Campaign Manager
Contact Book
Group Segmentation
Scheduled Sending
Real-Time Delivery Reports
API Dashboard
OTP Gateway
Templates
Two-Way SMS
Blacklist Manager
Credit Wallet
Sub-Accounts
500M+
Messages Sent
2,000+
Active Accounts
99.8%
Delivery Rate
<3 sec
Average Speed
50M+
Contacts Managed
98%
Client Retention
Platform Features
Everything You Need to Run SMS Campaigns
A web-based dashboard + mobile app — no software to install.Campaign Manager
Create, launch, and monitor bulk SMS campaigns in minutes from any device.
- Single & bulk message composer
- Unicode support (Swahili, Arabic, emojis)
- Character counter & cost estimator
- Preview before sending
- Campaign duplication & templates
- Draft saving & approval workflow
Contact Book & Segmentation
Organise your contacts into smart groups for targeted, relevant messaging.
- Upload contacts via Excel / CSV
- Unlimited contact groups
- Duplicate detection & merging
- Custom fields (name, DOB, branch)
- Dynamic segmentation by tags
- Blacklist / opt-out management
Scheduling & Automation
Set it and forget it — automated campaigns that run while you sleep.
- Schedule by date, time & timezone
- Recurring campaigns (daily/weekly)
- Birthday & anniversary SMS triggers
- Drip sequences (Day 1, Day 3, Day 7)
- Event-triggered SMS via API
- Campaign calendar view
Delivery Reports & Analytics
Real-time visibility into every message — delivered, failed, or pending.
- Real-time delivery status tracking
- Per-network delivery breakdown
- Campaign open & response rates
- Cost per campaign reporting
- Credit usage history & forecasting
- Export reports to PDF / Excel
API & Developer Tools
Integrate SMS sending into any system using our clean, well-documented API.
- RESTful JSON API
- OTP / 2FA gateway endpoint
- Delivery receipt webhooks
- Sub-account management API
- PHP, Laravel, Python, JS SDKs
- Full API docs + sandbox testing
Compliance & Security
Built to keep you compliant with Kenyan telecoms regulations and data law.
- CA-approved registered sender IDs
- Automated DND list filtering
- Opt-out keyword management (STOP)
- Two-factor account login (2FA)
- Role-based sub-account access
- Data Protection Act 2019 compliant
Pricing
Free sender ID + 200 free test SMS on sign-up
SMS Panel Access Plans
Monthly subscription · SMS credits purchased separately · Cancel anytimeTry Before You Buy
Free
Free
No credit card required
- 10 SMS credits on signup
- 1 Sender ID (shared)
- Up to 500 contacts
- Basic campaign manager
- Delivery reports
- Email support
- API access
- Scheduling
- Custom sender ID
- Sub-accounts
Growing Businesses
Pro
KES 3,500
/mo
SMS credits billed separately
- Unlimited contacts & groups
- 1 Branded Sender ID
- Full campaign manager
- Scheduled sending
- SMS templates library
- API access (10,000 req/day)
- Delivery reports & analytics
- Email + WhatsApp support
- Sub-accounts
- Two-way SMS
- Dedicated account manager
Most Popular
High-Volume Senders
Business
KES 8,500
/mo
Best value for most businesses
- All Pro features
- Up to 3 Branded Sender IDs
- Unlimited API requests
- Two-way SMS inbox
- OTP / 2FA gateway
- Automation & drip campaigns
- 5 sub-accounts (reseller)
- Priority phone & chat support
- Dedicated account manager
SMS Resellers & Agencies
Agency
KES 18,000
/mo
SMS credits billed separately
- All Business features
- Unlimited Sender IDs
- White-label SMS panel
- Unlimited sub-accounts
- Custom domain branding
- Reseller credit management
- Dedicated API gateway
- Dedicated account manager
All plans require separate SMS credit purchase. View SMS credit rates →
Mobile app included on all paid plans
What Kenyan Businesses Use the SMS Panel For
Appointment Reminders
"Hi Jane, your appointment at Nairobi Eye Hospital is on Thursday at 10am. Reply C to confirm."
Promotional Campaigns
"FLASH SALE! 30% off all electronics today only. Visit our Westgate branch or shop at abi.co.ke"
Payment & Fee Reminders
"Dear Parent, Term 2 school fees of KES 45,000 are due by 15th July. Pay via Paybill 12345."
OTP / 2FA Verification
"Your Abi Computers login code is 847291. Valid for 5 minutes. Do not share this code."
Delivery & Order Updates
"Your order #ABI-2934 has been dispatched. Expected delivery: Tomorrow, 2–5pm. Track: abi.co.ke/track"
Customer Surveys & Feedback
"How was your visit to our Westlands branch today? Reply 1–5. 5=Excellent. Your feedback matters!"
Why Our SMS Panel Stands Out
Fastest Dashboard in Kenya
Our cloud infrastructure processes 10,000 messages per second — no queueing delays for your campaigns.
iOS & Android Mobile App
Send campaigns, check delivery reports, and top up credits from your phone — fully featured mobile app.
All Networks — One Platform
Safaricom, Airtel & Telkom Kenya all covered with direct telecom connections — 99.8% delivery guaranteed.
Excel Upload — No Formatting
Upload your contact list as-is from Excel. Our system auto-detects columns and cleans the data for you.
Dedicated Kenyan Support
Your own account manager on Business and Agency plans. WhatsApp support with <30 minute response time.
Send Your First Campaign in 5 Minutes
1
Create Free Account
1 min
Register at the SMS Panel with your email and phone number. No credit card, no commitment — free forever on the basic plan.
2
Upload Your Contacts
1 min
Upload your customer list as an Excel or CSV file. Or type numbers manually. Contacts are auto-deduplicated and formatted.
3
Write Your Message
1 min
Type your SMS (up to 160 characters), choose your branded sender name, and personalise with [First Name] merge tags.
4
Top Up SMS Credits
1 min
Buy credits instantly via M-Pesa using the panel. Credits load to your account in under 60 seconds.
5
Send & Track
Immediate
Hit Send — your campaign goes live instantly. Watch real-time delivery reports as messages land on phones.